What’s in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish [...]
What does your brand stand for? More importantly, how would your customers answer that question since brands don’t create wealth customers do.
Brand positioning starts with a frame of reference, which signals to consumers the goal they can expect to achieve. Customers have expectations that they attach to brands. Over time those expectations change and it’s [...]
The typical search engine listing in Google receives a proportion of the total traffic for that keyword. So if your website is at position #10, about 5% of the total traffic for that keyword is going to visit your site.Ok.So how about if you were position #1 in Google, the holy grail of search positioning. [...]
This article is in response to an elderly person inquiring on how to get your life back. As we all know, once a “public character profile” has some ketchup and mustard on it, chances are that it will be ever so difficult scrubbing them out. Just about everyone nowadays wants to know literally everything about [...]
If, as a Internet marketer, you expect to survive and be found , you need to learn how to: 1) place your pages in the high-traffic core, and 2) achieve a high ranking in the major search engines. Otherwise, your sites will be like little islands in the sea: remote, inaccessible, and forgotten.
This means you [...]
